ROLES & RESPONSIBILITIES:
- Assist Account Managers in developing data-driven, performance-focused digital marketing strategies aligned with client business goals.
- Translate client objectives into integrated omnichannel marketing plans across SEO, paid media, social media, content, and email marketing.
- Support execution of full-funnel strategies focused on acquisition, engagement, conversion, retention, and customer lifetime value.
- Manage day-to-day coordination of digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, YouTube, and emerging social platforms.
- Ensure smooth collaboration with creative, content, SEO, design, and technical teams for timely campaign delivery.
- Monitor campaign performance and track key metrics such as ROI, ROAS, CPL, CAC, CTR, conversion rate, and engagement rates.
- Use analytics tools such as GA4, Meta Ads Manager, and reporting dashboards to derive insights and optimization opportunities.
- Assist in preparing performance reports with clear insights, trends, and actionable recommendations for campaign improvement.
- Support continuous optimization through A/B testing, audience segmentation, and creative performance analysis.
- Coordinate implementation of tracking systems including pixels, conversion APIs, and UTM structures for accurate attribution.
- Collaborate with content and creative teams to develop platform-specific, high-performing digital content.
- Ensure all content aligns with brand guidelines, target audience behavior, and platform algorithms.
- Support development of short-form video, social-first creatives, and SEO-optimized content strategies.
- Assist in improving landing page performance using conversion rate optimization (CRO) principles.
- Conduct competitor analysis, industry research, and audience insights to strengthen campaign strategies.
- Stay updated with emerging digital marketing trends, AI tools, platform updates, and algorithm changes.
- Identify upselling and cross-selling opportunities based on client performance and business potential.
- Support preparation of proposals, pitch decks, and business presentations for new and existing clients.
- Assist in client communication, ensuring timely responses, updates, and resolution of queries.
- Participate in client meetings, prepare notes, and help ensure alignment between strategy and execution.
- Maintain accurate documentation of campaigns, approvals, reports, and deliverables.
- Coordinate with finance teams for billing, invoicing, and account reconciliation support.
- Contribute to improving internal processes, workflow efficiency, and team collaboration.
- Support Account Managers in maintaining strong client relationships and ensuring high client satisfaction.
- Continuously learn and apply new-age marketing approaches including AI-driven marketing, automation, and performance analytics.
REQUIREMENTS:
- Minimum 3+ years of hands-on experience in digital marketing, performance marketing, or client servicing roles within an agency or brand environment.
- Strong understanding of current digital marketing ecosystems including SEO, paid media, social media marketing, and content-driven growth strategies.
- Deep awareness of social media trends, platform algorithms, and evolving digital consumer behavior.
- Proven experience in managing digital advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other performance channels.
- Excellent communication, presentation, and client relationship management skills with the ability to build long-term partnerships.
- Strong analytical mindset with the ability to interpret data, generate insights, and optimize campaign performance based on KPIs.
- Hands-on experience with analytics and reporting tools such as Google Analytics 4, ad dashboards, and performance reporting systems.
- Ability to multitask and manage multiple client accounts, campaigns, and deadlines in a fast-paced agency environment.
- Proactive and solution-oriented mindset with a strong focus on delivering measurable client success and business outcomes.
- Good understanding of branding, advertising principles, and the evolving digital marketing landscape.
- Ability to collaborate effectively with cross-functional teams including creative, content, design, SEO, and technical teams.
- Strong attention to detail with a commitment to quality execution and campaign accuracy.
- Demonstrated ability to handle client expectations, feedback, and escalations professionally.
- Familiarity with modern marketing approaches such as automation, AI-driven marketing tools, and performance attribution models is a plus.
- Strong leadership potential with a collaborative attitude and willingness to support team growth and knowledge sharing.
- Passion for staying updated with industry trends, emerging platforms, and new-age marketing technologies.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
Job Openings: 4
Job Location:
Gurugram
Group- Account Manager
Gurugram
