ROLES & RESPONSIBILITIES:
- Develop and execute comprehensive digital marketing strategies aligned with client and business goals.
- Plan, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
- Lead SEO, content marketing, social media marketing, email marketing, and lead generation initiatives.
- Monitor campaign performance and prepare detailed performance reports with actionable insights.
- Manage budgets, forecasts, and ROI targets across multiple client accounts.
- Collaborate with creative, content, technology, and analytics teams to deliver integrated marketing solutions.
- Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
- Drive conversion rate optimization (CRO) and customer acquisition strategies.
- Utilize marketing automation, CRM platforms, and analytics tools to improve campaign efficiency.
- Stay updated with emerging digital marketing trends, AI-powered marketing tools, and platform updates.
- Build and maintain strong client relationships through regular communication and strategic consultation.
- Mentor and guide junior marketing team members to ensure high-quality campaign execution.
REQUIREMENTS:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5–8 years of experience in digital marketing, preferably in an agency environment.
- Strong hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.) Marketing Automation and CRM platforms
- Proven track record of managing successful lead generation and performance marketing campaigns.
- Strong analytical, presentation, and project management skills.
- Excellent verbal and written communication skills.
- Google Ads, Meta Blueprint, HubSpot, or relevant marketing certifications.
- Experience handling enterprise-level clients and multi-channel campaigns.
- Familiarity with AI-powered marketing tools and data-driven decision-making.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
Job Openings: 2
Job Location:
Gurugram
Marketing Director
Gurugram
