There’s a particular kind of satisfaction that comes from watching a brief turn into a strategy, a strategy turn into a campaign and a campaign turn into a number worth talking about. It rarely announces itself loudly in the everyday grind of decks, revisions and deadlines, but it shows up in full force on nights when the work finally gets its due. This year, that moment arrived at the ETBrand Equity Martech+ Awards & Summit 2026, where we picked up five awards across two categories.
Each one carries a story worth telling properly. Here they are.
Industry Awards
NONSTOP x Nians – E-Commerce & Q-Commerce
NONSTOP has been with us since its earliest days in the Indian market, an energy drink brand built for people who move fast and rarely pause to think twice, and this win came from teaching that same energy how to sell differently.
The campaign, “MAXIMUM EFFECT,” was built on a single conviction: quick commerce demanded its own language. So we rethought the creative from the ground up, leaning on AI-generated videos that alternated between showcasing the product and driving home its sharpest USPs, all charged with the athletic, always-on spirit the brand has come to embody.
The demand followed close behind, so closely that shelves started emptying faster than they could be restocked. What started as a presence in a handful of cities has since stretched into a pan-India footprint, proof that the right creative, aimed at the right platform, travels fast.
Bachatt App x Nians – Fintech
Bachatt App was built on a quiet but powerful belief: small, consistent habits tend to outperform big, occasional efforts, and saving money is no exception. Its entire model runs on helping people put away a little, often, and watch it grow into something meaningful through smart investment.
For an audience largely made up of Gen Z and millennials, that message only lands when it sounds like it was made for them, in the language they actually think and speak in. So we built regional storytelling into campaigns that wove the brand naturally into content people were already choosing to watch, and brought in familiar faces to give the message extra pull. The result wasn’t just visibility. It was people genuinely picking up the habit the app was built to encourage.
Martech Deployment Awards
Baidyanath x Nians – Use of Martech for B2C
Baidyanath has spent generations turning Ayurvedic wisdom into products people reach for instinctively, and the challenge with this campaign was carrying that centuries-old trust into a distinctly modern space without losing any of it along the way.
AI-crafted videos became the vehicle for that, and the response they drew exceeded expectations, translating directly into stronger traffic and, soon after, into stronger sales. It’s a reminder that even the most traditional brands can make the boldest case for new tools, as long as those tools are aimed with intent rather than novelty.
Freedo Rentals x Nians – Use of Martech for Content Marketing & User-Generated Content
Freedo Rentals runs on a simple premise: rent a bike, go wherever you need to go. But this particular win had less to do with the bikes and everything to do with how people actually spend their time online, built on the idea that social media exists for entertainment first and selling second, if at all. So we leaned fully into that instinct, building meme marketing, recurring characters and parody content designed to belong in the feed rather than interrupt it.
Engagement climbed, the follower count grew alongside it, and Freedo Rentals found itself part of conversations, not just campaigns, exactly the kind of shift the brand needed to stay visible in a scroll that never stops moving.
Freedo Rentals x Nians – Use of Martech for Performance Marketing
The second win for Freedo Rentals came through “Freedom to Move,” a campaign built for a brand whose entire promise is letting people move on their own terms, and designed to carry that promise all the way from awareness to app installs to actual bookings. Bike rentals sit in a market that’s growing but increasingly noisy, and noisy markets tend to reward the name people trust without hesitation.
Regional content did most of that work, speaking to riders in a voice that felt local rather than lifted from a national template, and the payoff went beyond downloads. It turned Freedo Rentals into the name people default to when they need to get somewhere.
Thank You, To the Names That Made This Possible
Wins like these are never built alone. To the brands that trusted us with bold ideas, and to the team that turned those ideas into work worth recognising, thank you. This one belongs to you too.
The Next Brief Is Yours
Trophies look good on a shelf, but they look better beside a fresh challenge. If you’ve got one waiting, let’s talk.
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