Every great campaign has a handful of specific ingredients that make it work: the right language, the right face, the right format, the right moment to spend. At the ET Brand Equity DG+ Awards & Summit 2026, five of ours got picked out for exactly that. Nians came away with one Gold, one Silver and three Bronze, each recognising a different ingredient that turned a good idea into an award-winning one.
Gold for Excellence in Digital Strategy & Innovation — Bachatt App x Nians
The hardest part of building a saving habit isn’t the math, it’s the moment someone decides a small amount isn’t worth the effort. Bachatt App exists to close that gap, turning frequent, modest deposits into real returns over time. Getting Gen Z and millennials to trust that idea meant meeting them in their own language rather than a borrowed one, so the strategy built regional content that felt like it belonged to the viewer, not the brand. Celebrity collaborations gave the message an extra push where attention was hardest to hold. What this award recognised, in particular, was the discipline behind that strategy: knowing exactly which lever to pull for an audience that tunes out anything generic.
Silver for Excellence in Influencer Marketing Campaign — Freedo Rentals x Nians
A familiar face travels further than a billboard ever could, and “Freedom to Move” put that to work beautifully. Rather than one influencer speaking to the whole country, we handed the mic to regional creators who already had their city’s trust and let their content live in the streets and routines that city knew by heart. A handful of collaborations added a live offer to the mix, turning that trust into a booking on the spot. This award is a celebration of that layer specifically, proof that the right local voice can move an audience a national campaign never could.
Bronze for Best Automotive Digital Transformation Platform — Freedo Rentals x Nians
This one’s a nod to the engine room: the paid media that turned “Freedom to Move” into bookings, city by city. Bike rentals is a category on the rise, and in a market that’s getting louder by the month, people gravitate towards the name that already feels like theirs. So instead of one national campaign wearing every city’s shoes, Freedo Rentals got a paid strategy tailored to each one, speaking in the accent of the street it was running on. Awareness turned into installs, installs turned into bookings, and the funnel got tighter with every city we localised. This award is a nod to that infrastructure, the unglamorous, highly effective machinery that turned local relevance into real numbers.
Bronze for Best AI-Led Innovation — NONSTOP x Nians
NONSTOP has always been a brand built on speed, and “MAXIMUM EFFECT” set out to match that energy in how the content itself got made. The campaign needed to keep pace with a quick commerce platform that refreshes by the hour and matching that speed meant rethinking how the creative itself got made. AI-generated videos gave the campaign wings, product shots and USP-led pieces produced at a pace no traditional shoot could touch, all without losing the high-voltage, always-on identity that makes NONSTOP feel like NONSTOP. This award is a celebration of that leap: proof that AI, used well, doesn’t dilute a brand’s energy, it multiplies it.
Bronze for Excellence in User-Generated Content — Freedo Rentals x Nians
Feeds are playgrounds, and “Freedom to Move” showed up ready to play. Memes, recurring characters and parody content gave the campaign a personality that felt less like advertising and more like the funniest thing in someone’s group chat. That’s exactly why it worked, people shared it because they wanted to, tagged friends because it reminded them of an inside joke, and kept coming back because the brand had earned a spot in their scroll. This award celebrates that craft, content built to be passed around, not just watched.
Worth Saying Out Loud
Awards like these are easy to hold and harder to explain, since they usually trace back to a dozen small decisions rather than one big one. Every brand that let us take a regional or unconventional route made that possible, and so did a team willing to sweat the details nobody outside the building would ever notice.
A Good Problem to Have
Five wins mean five ideas that worked, and plenty more waiting to be tested. If you’re building something that deserves the same attention, let’s talk.
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