Some nights, you just know. You feel it in the air, in the quiet moments before your name gets called.
For us at Nians (Formerly Technians), that night was MADEX Awards by Inkspell. Seven awards. Six brands. One team that refused to settle.
If you’re a brand looking for a partner who’ll treat your success like it’s our own, keep reading. If you’re already working with us, you’ll recognize these stories as they’re yours as much as ours. And if you’re in this industry, you know what goes into nights like these.
This is for all of you.
NON STOP – Best 360° Campaign
Launching an energy drink brand in metro cities isn’t just about making noise. It’s about making the right noise everywhere.
For NON STOP, the objective was clear: to build brand visibility and create a strong social media presence from day one. We built a 360° campaign that lived across every touchpoint i.e. from high-quality reels, eye-catching statics to content designed for reach and frequency.
Every piece of the creative was crafted to make NON STOP feel bold, energetic, unmissable. The campaign didn’t just launch a brand. It announced its arrival.
NON STOP – Best Video
But we wanted to do something more. Something that would make NON STOP feel personal to every city it touched.
That’s where “Energy of Our City” came in. We created campaigns around an exclusive video that celebrated the unique energy of drink making it the energy of your city.
The video resonated because it wasn’t generic. It connected with the audience. Two awards for one brand; that’s what happens when every frame is designed to connect.
JKMaxx Paints – Best Omni-Channel Experience
Sometimes, the best campaigns don’t feel like campaigns at all. They feel like stories everyone’s already having.
For JKMaxx Paints, the challenge was to create a resonance of a character so memorable that people would instantly recall the brand. Build an emotional connection with Indian households. Make JKMaxx the trustworthy, go-to choice for every home.
Enter #SingleBrandSharmaJi. A character so relatable that it stopped being advertising and started being conversation. We built this campaign across every platform, creating a seamless omni-channel experience that turned brand awareness into cultural relevance.
The outcome? Over a billion impressions and views. Sharma Ji wasn’t just a brand face anymore, instead he was the face of smart choices, quality, and trust that Indian families recognized and related to.
Antara – Best ROI-Focused Campaign
Antara is a wing of Max HealthCare, which provides care homes for senior citizens. Every lead represents a family making one of life’s most difficult decisions.
We implemented end-to-end tracking that captured the entire user journey. From first ad impression to final conversion, we studied user behavior, identified patterns and optimized continuously.
We delivered measurable ROI. But the real win? Watching families breathe easier, knowing they’d found the right solution for someone they love. When your metrics translate to moments like that, you’re not just running campaigns, but you’re changing lives.
Freedo Rentals – Best Integrated B2C Campaign
The objective for Freedo Rentals was to maximize bookings across target markets and bring new users to the Freedo platform.
So, we built an integrated approach covering every angle i.e. app installs, content marketing, search engine marketing, GMB marketing and influencer partnerships. Each channel worked independently, & together they created a seamless funnel.
Someone might discover Freedo Rentals through an influencer, search for it later, see a GMB listing and book the same day. That’s integration done right. The bookings surged, but what we really gave people was access, one less barrier between them and the freedom to move.
Baidyanath – Best Marketing Automation Strategy
Baidyanath brings centuries of Ayurvedic wisdom into modern wellness. We built marketing automation that kept the human touch alive.
The system intelligently retargeted audiences, those who had purchased before, those who engaged with content, those who showed genuine interest. It delivered the right message to the right person at the right time.
The technology worked in the background, but what customers experienced was a brand that understood their wellness journey. That’s automation done right, when it enhances connection instead of replacing it.
GMAC – Best Paid Search (PPC/SEM)
When someone searches for GMAT, they’re standing at a pivotal moment. A decision that could reshape their future.
Our paid search strategy was built around precision. We wanted to make sure we were reaching students who were genuinely ready to take the exam, not just browsing, but actually prepared to register. Every campaign element was optimized to connect with the right audience at the right time, making every click count.
The registration numbers were strong. But what those numbers really represent: students who found the clarity and confidence to take that first step toward their dreams, right when they needed it most.
What These Seven Awards Really Mean
Every trophy sitting in our office right now has a story. A client who trusted us with something that mattered. A team that worked until it was perfect, not just done.
To the brands we work with, these wins are yours. You didn’t just hand us a brief and walk away. You partnered with us. Pushed us. Believed in ideas that weren’t safe or easy. We don’t take that lightly.
To our team: every strategist who saw what others missed, every creative who refused to settle, every account manager who fought for the work, this moment belongs to you.
And to the brands reading this, wondering if we’re the right partner: we don’t chase awards. We chase your success. We want your growth to be the story we tell. Your trust to be the thing we value most.
Because at the end of the day, these seven trophies represent something simple: what’s possible when the right people come together and decide that good enough isn’t good enough.
What Happens Next
Seven awards don’t mean we’re done. They mean what we believed all along is true: when you care more, work harder, and refuse to compromise, extraordinary things happen.
So we’re not celebrating for long. There’s another brand out there ready to break through. Another campaign that could change everything. Another partnership waiting to become the next success story.
Maybe it’s yours. Let’s find out together.
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