When passion drives the work, magic truly happens. That’s why it feels so thrilling to look back on an incredible achievement, not just winning awards, but sweeping the stage at the ET Brand Equity Martech+ Awards & Summit 2024 with three remarkable wins!
These awards represent our relentless drive to push boundaries, create unforgettable campaigns, and deliver real results for our clients. So, let’s dive into the heart of these wins and share the excitement that’s buzzing around.
Three Wins, One Unstoppable Team
We’re not ones to brag… but who are we kidding, we’re SO proud! Nians (Formerly Technians) was honored with Gold, Silver, and Bronze awards that left us all doing a happy dance! Here’s a closer look at what made our projects stand out:
- Gold for Carrier Midea India (#INeedMyCarrier): Best Use of MarTech for Regional Campaigns – Achieved over 200% increase in reach and 98% boost in engagement through the strategic implementation of MarTech.
- Silver for Carrier Midea India (#INeedMyCarrier): Best Use of Video Analytics – Elevated engagement rate by 98% through the effective utilization of video analytics.
- Bronze for Baidyanath: Best Use of B2C Marketing – Delivered 89% sales growth, engaged 2 million customers, and achieved an 11x return on ad spend (ROAS) (previously 6x) through marketing automation, upsell strategies, and targeted email and WhatsApp drip campaigns.
It’s Not Just About Winning, It’s About Passion
These awards are more than just milestones; they’re the result of passion, creativity, and a whole lot of fun along the way! Our spirit is rooted in collaboration, brainstorming, and constantly pushing the envelope. We pour our heart into every project, and these wins are a celebration of that love for what we do.
Our journey with our clients isn’t just about achieving KPIs or meeting targets—it was about telling stories that resonate, solving challenges with innovative solutions, and making sure every campaign feels personal and impactful.
The Road Ahead: Bigger Dreams, Bolder Moves
As we celebrate these wins, we’re already thinking about what’s next. We’re all about new challenges and fresh ideas that not only win awards but also drive digital transformation and innovation in the industry.
Our commitment to leveraging cutting-edge technology ensures that we stay ahead of the curve, creating data-driven strategies that resonate in an ever-evolving digital landscape. To our amazing clients, whose trust makes everything possible and motivates us to give our best every single day, we couldn’t have done this without you. We’re just getting started, and the future is looking brighter than ever.
Join the Journey to Success!
If you’re driven by the desire to achieve something remarkable, this is your moment. Whether you’re an industry expert or an aspiring entrepreneur, let’s team up and make great things happen together.
Ready to hit your goals? Get in touch with Nians (Formerly Technians) today!
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