When was the last time success felt larger than life?
For us at Nians’ (Formerly Technians), it was the night of the ETBrand Equity Martech+ Awards & Summit 2025, an evening dedicated to celebrating innovators and innovations in the Martech world.
This year, we stood on that stage not once, not twice, but four times, winning across categories that spanned industries and technologies. Each award was more than a trophy, it was a story of trust, creativity, sleepless nights and the magic that happens when clients and teams come together with one vision.
And here’s how those stories unfolded.
Industry Awards
Freedo Rentals x Nians (Formerly Technians) – Automobile
“Freedom to Move” wasn’t just a campaign line, it was a promise.
Freedo Rentals wanted to bring mobility closer to people, and together we crafted campaigns that truly moved cities. From SEO, SMO and high-impact ad creatives to location-specific campaigns, everything worked like wheels in sync.
The highlight? Our ad campaigns delivered a surge in app installs and bookings in record time. Every click felt like another step towards giving people the freedom they deserved and the award was proof that digital can drive more than just impressions, it can drive lives forward.
GMAC x Nians – Ed-Tech
Education is not just about exams, it’s about opening doors to futures.
With GMAC, our mission was simple yet powerful: help students dream bigger by enrolling for exams that could shape their study-abroad journeys.
Through razor-sharp ad targeting and creatives that spoke directly to ambition, we achieved remarkable registration numbers. Each lead wasn’t just data, it was a student taking the first step toward global opportunities. Winning this award was a reminder that campaigns can change lives, one application at a time.
Martech Deployment Awards
Double A x Nians – Use of ABM
How do you sell paper in a digital-first world? By making every sheet count.
With Account-Based Marketing (ABM) and smart lead generation, we turned Double A’s premium, smoother, thicker paper into more than just stationery, it became a brand people chose with pride.
From personalised campaigns to sales-driven execution, we created a funnel that worked like clockwork. The award wasn’t just about ABM, it was about reimagining how even the simplest products can thrive with the right strategy.
Baidyanath x Nians (Formerly Technians) – Use of B2C
If Ayurveda is timeless, then marketing it had to be trend-setting.
For Baidyanath, we built an omni-channel approach that blended tradition with digital innovation:
- We connected health with digital by running ads that offered free online consultations. Doctors then guided people with advice and suggested the right Baidyanath products.
- We used smart visuals like statics, carousels, GIFs, videos and ran contests like #BaidyanathxRAID2 to spark conversation, tagging and sales.
- Tapping into the Bollywood buzz, we teamed up with films like Maa and Raid 2, weaving Baidyanath seamlessly into conversations that audiences were already excited about.
The result? Ayurveda didn’t just stay relevant, it went viral, becoming a part of modern wellness conversations. This award was a celebration of how deeply culture and marketing can connect when done right.
Gratitude That Powers Our Wins
Every award we brought home carries one name: our clients
To our clients, thank you for your faith, for believing in bold ideas, and for letting us push boundaries together. These wins are as much yours as they are ours.
Here’s to What’s Next
These four awards are not a finish line, they’re a milestone. A reminder that when creativity, collaboration, and courage collide, the results are extraordinary.
The next big success story? It could be yours.
Let’s create it together with Nians.
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