How Baidyanath Scaled
Sales by 89% with 11x ROAS
Strategic Omni-Channel Campaigns: Driving Sales and Brand Awareness for
Baidyanath | Ayurvedic Health & Wellness
About Baidyanath:
Shree Baidyanath Ayurved Bhawan Pvt. Ltd., commonly known as Baidyanath, is one of India’s most trusted and respected companies in the field of Ayurveda. Founded in 1917 in Kolkata, Baidyanath has been a leader in blending ancient Ayurvedic knowledge with modern research and manufacturing techniques.
Ayurveda, a 5000-year-old science of health care and herbal treatment, is known for its effectiveness in treating both common and complex health issues. It provides long-term relief without side effects. Today, Ayurveda is supported by scientific research and technology, offering its gentle healing benefits to millions of people around the world.
Campaign Objective:
- Increase Online Sales
- Boost Brand Awareness
- Enhance Engagement on Social Media Platforms
Services Provided:
- Omni Channel Marketing
- Social Media Ads
- Content Marketing
- Performance Marketing
- Social Media Management
Organic:
- Movie Collaborations
- Product specific content
- Very High Post frequency
- Contests
- Campaigns
Campaign Strategy:
For Baidyanath, the primary goal was to drive a significant increase in online purchases while building strong brand awareness and fostering meaningful engagement across social media platforms. Recognising the intensity of competition in the market, the process was initiated by conducting a comprehensive analysis of Baidyanath’s existing digital presence, evaluating their social media content, digital strategies, and long-term objectives.
To maximise the brand's reach and impact, we implemented an omni-channel marketing approach, integrating targeted initiatives across multiple platforms. A strong focus on lead generation ads was at the core of these campaigns, strategically designed to expand the distributor network and ensure wider availability and accessibility. Additionally, free online doctor consultations were promoted to strengthen the brand’s value proposition and build trust with the audience.
To enhance the impact, we strategically integrated powerful social media ads, iconic movie collaborations with Jawaan and Khel Khel Mein, along with exciting contests. These efforts were designed to not only enhance visibility but also foster meaningful engagement with a broader audience, creating lasting connections.
Campaign Execution:
1. Social Media Marketing
For Baidyanath, our goal was to broaden the brand's reach by connecting with a diverse audience across India through a strong online presence. Understanding the wide-ranging buyer personas and the unique needs of each consumer was key. We carefully crafted content, creatives, and ads with the aim of speaking directly to every age group, ensuring the messaging resonated with their specific requirements and demonstrated how they could benefit from Baidyanath's offerings.
Our content strategy extended to platforms like LinkedIn and Twitter, where we focused on building brand awareness. The communication highlighted Baidyanath's commitment to providing high-quality products, showcasing how deeply the brand is dedicated to serving its customers' health and wellness needs.
By focusing on innovative strategies and consistent execution, we elevated Baidyanath’s social engagement and achieved a notable increase in sales across India, strengthening its position as a trusted brand.
2. Meta Ads
To begin with, we focused on strengthening Baidyanath's communication on the two most influential social platforms: Facebook and Instagram. By strategically engaging with the target audience, we were able to establish a prominent and unique presence on both platforms.
Adhering closely to Baidyanath's brand guidelines, we carefully crafted creatives and defined the optimal tone that would resonate most effectively with the brand's values and goals. We introduced fresh and innovative ideas, including a variety of social media posts designed to engage and inform.
The creative approach was diverse, incorporating static images, carousels, GIFs, and videos to maintain dynamic and engaging content. In addition, we executed targeted digital campaigns and contests, driving further visibility and engagement for Baidyanath.
#SehatWaliDiwali
The rules were simple. Participate in #SehatWaliDiwali Contest & WIN!
- Follow Baidyanath and tag 5 people who you’d recommend Baidyanath products to
- Share the benefits of Baidyanath Kesari Kalp
- Post your child’s handmade Diwali gift cards in your stories, tag us, and we’ll feature the best ones
3. Online Doctors Leads
To drive engagement and connect with the target audience, lead generation ads were strategically crafted to offer immediate value while promoting the brand's offerings. These ads not only aimed to increase appointments but also created a seamless path for individuals to receive expert health advice.
- The ads aimed to boost doctor appointments by offering free online consultations with renowned doctors to the target audience.
- During consultations, doctors addressed patients' concerns and recommended Baidyanath products tailored to their specific needs.
- This initiative provided valuable health support to individuals while driving the brand’s business growth and expansion.
Movie Collaborations:
To amplify Baidyanath's brand presence further, we integrated iconic movie collaborations such as Khel Khel Mein, Bhool Bhulaiyaa 3, Jawan, OMG 2, Tu Jhoothi Main Makkaar, and Vicky Vidya Ka Woh Wala Video into impactful social media strategies. Leveraging the power of Bollywood to connect with audiences across India, we strategically aligned Baidyanath's Ayurvedic legacy with these popular films, crafting engaging content that deeply resonated with fans. Through meticulously designed campaigns, we utilized these collaborations to spark conversations, boost engagement, and position Baidyanath as a contemporary yet trusted Ayurvedic brand.
Overall Growth in the Brand Engagement
The Way Forward for Baidyanath:
- A strong, interactive, and organic social presence
- Boost brand awareness
- Increased online sales
MILESTONES ACHIEVED
- Achieved an impressive 89% increase in sales
- Successfully engaged with 2 million customers, building stronger connections
- Delivered a remarkable 11x return on ad spend (ROAS), showcasing the effectiveness of our strategy
Increase in
Sales
%
Customers
Engaged
+ M
Return on
Ad Spend (ROAS)
X
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